Privacy Policy

Effective Date: August 2026

1. Introduction

SKIN by Lacey LA DBA Surface + Soul Aesthetics (“we,” “us,” or “our”) is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, including information related to marketing text messages you may receive from us.

By using our website or services, you acknowledge that you have had the opportunity to review this Privacy Policy. Where required, we will obtain your consent separately for specific uses of your information, including marketing communications.

2. Information We Collect

We may collect personal information that you provide directly to us, including:

• Name
• Email address
• Phone number
• Date of birth
• Medical history and treatment information
• Payment information
• Appointment and service information
• Any other information you choose to provide

We may also automatically collect certain information when you visit our website, such as your IP address, browser type, device information, pages visited, and interactions with our website.

3. How We Use Your Information

We may use your personal information for the following purposes:

• To provide and manage your medical treatments and appointments
• To communicate with you regarding your treatments and appointments
• To send appointment reminders, confirmations, and follow-up communications
• To send marketing text messages and emails about our services, promotions, special offers, and events, where you have provided the appropriate consent
• To improve our services and website
• To understand website usage and improve our marketing efforts
• To comply with legal and regulatory requirements
• To protect our rights, property, and users

4. Cookies and Tracking Technologies

We may use cookies, pixels, analytics tools, and similar tracking technologies on our website to operate and improve our website, understand how visitors interact with our website, and measure the effectiveness of our marketing efforts.

These technologies may collect information such as your IP address, browser type, device information, pages visited, and interactions with our website.

You may be able to manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of some website features.

5. Marketing Text Messages

With your consent, we may send marketing text messages to the phone number you provide. These messages may include information about special offers, new services, promotions, and upcoming events.

Opting In

You may opt in to receive marketing text messages by providing your consent during the registration process or by subscribing through our website.

Marketing text message consent is voluntary and is not a condition of purchasing any goods or services.

Message Frequency and Rates

Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan.

Opting Out

You may opt out of marketing text messages at any time by replying STOP to any marketing text message. You may also contact us directly to request removal from our marketing text messaging program.

After opting out, you may receive a final confirmation message, but you will no longer receive marketing text messages unless you provide consent again.

Mobile Information Sharing

We do not sell or rent your mobile phone number or SMS opt-in information. We do not share mobile information with third parties or affiliates for their own marketing or promotional purposes. Mobile information may be shared with service providers as necessary to provide and operate our messaging services, and as permitted or required by applicable law.

6. Disclosure of Your Information

We may disclose your personal information to:

• Healthcare providers involved in your care
• Service providers who perform services on our behalf, such as payment processors, technology providers, CRM providers, and messaging providers
• Marketing and website service providers, where appropriate and permitted by law
• Legal authorities when required by law or when necessary to protect our rights
• Other parties when you have provided consent or when disclosure is necessary to provide our services

We require appropriate service providers to handle personal information in accordance with applicable privacy and security requirements.

7. Security of Your Information

We take reasonable technical, administrative, and organizational measures to protect your personal information from unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee the absolute security of your information.

8. Your Rights

Depending on applicable law, you may have the right to:

• Access and receive a copy of your personal information
• Request corrections to your personal information
• Request deletion of your personal information, subject to legal and contractual obligations
• Opt out of marketing communications
• Request information about how your personal information is collected and used

To exercise these rights or ask questions about your personal information, please contact us using the contact information provided below.

9. Data Retention and Handling

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and medical records, comply with legal and regulatory requirements, resolve disputes, enforce our agreements, and fulfill other legitimate business purposes.

When personal information is no longer required, we may securely delete, destroy, or anonymize it in accordance with our applicable retention practices and legal obligations.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal requirements.

When we make material changes, we may provide notice by posting the updated Privacy Policy on our website or through other appropriate communication channels.

The updated policy will include a revised effective date.

11. Contact Us

If you have questions or concerns about this Privacy Policy, our data practices, or your personal information, please contact us:

SKIN by Lacey LA DBA Surface + Soul Aesthetics

Email: lacey@surfaceandsoulskin.com

Phone: 805 360 5280

Address: 31149 Via Colinas Dr, Westlake Village, CA 91362

12. Acknowledgment

By using our website or services, you acknowledge that you have had the opportunity to review this Privacy Policy.

Where required, we will obtain consent separately for specific uses of your information, including marketing text messages and other marketing communications.